Lauren Sener | Senior UX Designer and Researcher
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Lauren Sener

Every great product tells a story. I’m , a who to ensure it tells the right one.

Based near Detroit. Open to remote roles and relocating to California for the right opportunity.

I lead research, product strategy, information architecture, conversion work, and implementation-ready design.

I uncover what teams need to know, align them around evidence, and turn ambiguity into clear product direction.

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Evidence from recent work

Selected work

Research-led strategy, product direction, and conversion work across complex organizations.

Animated recording of a Mural board where sticky notes are grouped into research themes for Smurfit Westrock

Smurfit WestRock

Building a research-to-partner pipeline

I created a repeatable customer-research program that informed an emerging product roadmap and surfaced opportunities across the larger organization.

Impact: Made customer evidence a recurring roadmap input and generated five packaging-business referrals.

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Small-business lending company

Combining two financial websites into one clearer experience

I led the information architecture and UX direction that consolidated two websites into one coherent small-business lending experience.

Impact: Unified two brands in a scalable information architecture that gave small-business owners and financial partners clearer, tailored paths to the right products and actions.

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IOU Financial homepage after the redesign launched, reading 'Where business owners find more than funding'
Launched MainStreet Renewal homepage: a furnished living room photograph behind the headline ‘More space. More freedom. A real home.’ and a single search field reading ‘Enter a city, ZIP code, or address’

National single-family rental platform

Reframing property search to capture more renter intent

Behavioral analysis showed high-intent renters losing momentum between search and individual homes. I connected analytics, UX evidence, and comparator patterns into a search and location strategy.

Impact: Turned conversion drop-offs into a search strategy the client moved into product development.

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Additional case studies

beltline.org homepage today: primary navigation reading Explore, Residents, Businesses, Support and Our Work above a Lantern Parade event hero, with a ‘Quickly find visitor information’ panel below

Atlanta Beltline

De-risking a navigation overhaul with research and post-launch evidence

Behavioral analytics suggested a foundational navigation problem but could not explain why users were struggling. I earned buy-in for moderated research, designed the study that validated the risk, then returned after launch to guide what the team should simplify next.

Impact: Turned an analytics hunch into a research-backed IA investment, then used post-launch evidence to decide what not to change yet.

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Recommendation

Lauren makes the complex simple.

She stays laser focused on experience and process design, and is a keen executor as well as strategist. I would hire Lauren again in a heartbeat.

Geoffrey Held VP Enterprise Product and Strategy at Target Worked with Lauren at Smurfit WestRock

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Have a complex product question? Let’s talk.

My background in film still shapes how I frame complex problems, build a narrative from evidence, and help teams see what to do next.

I’m interested in senior in-house roles where research, product strategy, and thoughtful execution can shape meaningful outcomes.