With over 11 years of experience in tech and digital media, I specialize in crafting intuitive and impactful user experiences across diverse industries such as entertainment, lead generation, manufacturing, and supply chain.
At Phonexa, I designed websites and SaaS platforms for lead generation, boosting user engagement and driving business growth. At Smurfit WestRock, I updated e-commerce experiences to both increase engagement and streamline development via our design system and lead problem discovery for an IoT-enabled supply chain application, delivering the voice of the customer to inform our roadmap and re-risk product backlogs.
I thrive in environments rich with ambition, curiosity, and collaboration.💡I seek teams where we can collectively make a lasting and meaningful impact on people's lives and the industries we serve, because I believe a customer-centric strategy is both a catalyst for innovation and a competitive advantage.
Experience
Alloy Marketing
2025-present
UX Designer and Researcher driving projects like analysis informing a nonprofit’s roadmap, AI‑driven survey insights for a $157M aquarium, and scalable frameworks for $9.5B+ enterprises
Smurfit Westrock
2022-2024
Senior UX Designer and Researcher leading market and problem discovery for IoT-enabled SaaS for supply chain
Phonexa
2021-2022
UX/UI Designer for B2B and B2C websites, forms, and SaaS driving lead generation
Skills
UX Strategy and Research
Problem Discovery
Market Research
User Research
User Interviews
Journey Mapping
Quantitative Methods
Survey Design
Data Visualization
Multivariate (A/B) Testing
Usability Testing
Design Collaboration
Design Thinking Facilitation
Agile Methodologies
UX Mentorship
Presentations
Stakeholder Buy-in
Education / Certifications
Interaction Design Foundation
Data-Driven UX Design:
Quantitative Research
Udemy
-Mastering Data Fundamentals
-AI Prompt Engineering for UX
-Change Management for Organizations
General Assembly
User Experience Design Immersive
Stanford (Continuing Studies)
Intro to UX Design in Product
Leadership and Management
UC Santa Barbara
B.A., Film and Media Studies
Before this I worked in Hollywood
editing trailers for blockbusters 🎥
The audience testing was my favorite part,
a common thread with my UX work!
Figma
UI Design
Qualtrics XM
Survey Creation
Maze
User Testing
Miro
Collaboration
Jira
Agile Management
Azure DevOps
Agile Management
Mural
Collaboration
Slack
Communication
PowerBI
Data Visualization
Premiere
Video Editing
Adobe
Design Tools
Eloqua
Email Campaigns
Figma
UI Design
Qualtrics XM
Survey Creation
Maze
User Testing
Miro
Collaboration
Jira
Agile Management
Azure DevOps
Agile Management
Mural
Collaboration
Slack
Communication
PowerBI
Data Visualization
Premiere
Video Editing
Adobe
Design Tools
Eloqua
Email Campaigns
I've nurtured a lifelong love of movies, both from the audience and behind the scenes creating them
My crowning athletic achievement is getting a bullseye on my first try axe throwing the big axe
Adobe’s creative type quiz is a favorite of mine, I’m a Dreamer. I’m intuitive, with a vivid imagination—the quintessential idealist. What creative type are you?
I am a classics bookworm. The last book I stayed up all night reading was And Then There Were None by Agatha Christie
"Lauren’s strength in user research has been pivotal to our success. Her ability to translate data into actionable strategies has consistently resulted in intuitive and effective user experiences. Her leadership has had a lasting impact on our team’s collaboration and culture."
John Coria
User Experience Director
"Lauren is a master of multiple disciplines and brings a positive, ‘can do’ attitude to every challenge. She has a remarkable ability to keep projects moving in the direction of successful outcomes, even when the unexpected happens. She’s a true gem and a winner."
Jeff Hendrickson
UX & AI Thought Leader
"Lauren’s competency and ability outpace her years of experience. Her chops in research, managing platforms, and presenting insights are amazing. She’s versatile, curious, and dedicated, making her an incredible asset to any team."
Daniel Crowder
Product, UX, and Tech Leader
With over 11 years of experience in tech and digital media, I specialize in crafting intuitive and impactful user experiences across diverse industries such as entertainment, lead generation, manufacturing, and supply chain.
At Phonexa, I designed websites and SaaS platforms for lead generation, boosting user engagement and driving business growth. At Smurfit WestRock, I updated e-commerce experiences to both increase engagement and streamline development via our design system and lead problem discovery for an IoT-enabled supply chain application, delivering the voice of the customer to inform our roadmap and re-risk product backlogs.
I thrive in environments rich with ambition, curiosity, and collaboration.💡I seek teams where we can collectively make a lasting and meaningful impact on people's lives and the industries we serve, because I believe a customer-centric strategy is both a catalyst for innovation and a competitive advantage.
Lauren is an exceptional UX designer whose growth mindset, enthusiasm, and tenacity make her a pivotal team member. She simplifies complex challenges, stays laser-focused on user experience and process design, and brings valuable skills beyond UX—I would hire her again in a heartbeat!
Geof Held
VP of Product Management
"Lauren expertly translates complex research data into key insights, consistently delivering high-quality work that aligns user needs with business goals. Her scrappiness and versatility enable her to adapt effortlessly in fast-paced environments."
Everett Lee
Product Management Leader
"Lauren is a master of multiple disciplines and brings a positive, ‘can do’ attitude to every challenge. She has a remarkable ability to keep projects moving in the direction of successful outcomes, even when the unexpected happens. She’s a true gem and a winner."
Jeff Hendrickson
UX & AI Thought Leader
John Coria
User Experience Director
"Lauren’s strength in user research has been pivotal to our success. Her ability to translate data into actionable strategies has consistently resulted in intuitive and effective user experiences. Her leadership has had a lasting impact on our team’s collaboration and culture."
Daniel Crowder
Product and UX Leader
"Lauren’s competency and ability outpace her years of experience. Her chops in research, managing platforms, and presenting insights are amazing. She’s versatile, curious, and dedicated, making her an incredible asset to any team."
Sam Niddam
UX Manager
"Lauren has undergone an incredible transformation in two years, showing tremendous initiative and growth. Her attention to detail and ability to turn complex problems into user-friendly designs demonstrate a level of experience beyond her years."
I've nurtured a lifelong love of movies, both from the audience and behind the scenes creating them
I am a classics bookworm. The last book I stayed up all night reading was And Then There Were None by Agatha Christie
My crowning athletic achievement is getting a bullseye on my first try axe throwing the big axe
Adobe’s creative type quiz is a favorite of mine, I’m a Dreamer: intuitive, with a vivid imagination—the quintessential idealist. What creative type are you?